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The Scene
The Scene is your front-row seat to Unplugged activations and the partners who power them. From karaoke takeovers to golden ticket hunts, this is where we capture the energy of each moment and spotlight the brands, creators, and communities making it all happen. Whether it’s a late-night party, a pop-up studio, or an unexpected surprise around the corner, The Scene takes you inside the experiences that define Unplugged.


The Menagerie of Us All: The Real Reason Behind the Animals of Unplugged
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This article was originally published in The Contextual...

Mike Richter
Oct 62 min read


Sound Check: Inside the New Unplugged Studio
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It highlights the debut of the Unplugged Studio, built inside the Pavilion at the Virgin Hotel as a hub for live podcasts, thought-leadership recordings, and industry storytelling.

Mike Richter
Oct 54 min read


Rhinestones and Revelations: A Pride Exchange Affair
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. Presented with Cognitiv, Supernova, Revry, and Do the WeRQ, the gathering explored queer data, workplace equity, and action over optics — all during LGBTQ+ History Month. Authored by🐬 Finnegan “Splash” Tailfin — The Adventurer, with narration by Jake Cameron, Director, Marketing Strategy & Operations at Yield

Mike Richter
Oct 33 min read


Inside the ConvHERgence of Power Reshaping Advertising
Co-hosted by Index Exchange and Cognitiv, ConvHERgence brings together women, allies, and culture builders to champion equity, transparency, and innovation across the industry. This article was authored by Katya Stripesky — The Power Player, whose presence commands attention and whose words, like her stripes, leave their mark. voiced in the digital edition by Lauren Farber, Founder & CEO of L.F.G. Solutions.

Mike Richter
Oct 24 min read


Appetites for Precision, Tastes for Connection: Supper Club Debuts at AWNY with Yobi AI
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This article was originally published in The Contextual...

Mike Richter
Sep 302 min read


Off with Their LETTERHEADS! Frick Frack Blackjack Returns to Strangers No More
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. Created in collaboration with Letterhead, it spotlights the curious return of Frick Frack Blackjack, where chance and community collide. Authored by 🦝 T.P. “Bandit” Raccowski — The Connector, with narration by Thomas Kernan, Head of Marketing, US at Adform.

Mike Richter
Sep 302 min read


The Company We Keep: The Community Partners of Strangers No More AWNY 2025
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This article was originally published in The Contextual...

Mike Richter
Sep 282 min read


The Balcony That Rolls With Real Humans: A Look Inside Strangers No More’s Overhang with Adroll & HUMAN
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This article was originally published in The Contextual...

Mike Richter
Sep 283 min read


Like a Platform, Scaled for the Very First Time: Sigma Software Sings Again at Strangers No More
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This article was originally published in The Contextual...

Mike Richter
Sep 273 min read


A Year of Connections, Unplugged: Seedtag Returns to Strangers No More AWNY 2025
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It celebrates Seedtag, who over the past year has partnered with Unplugged across five activations — and the journey shows no signs of slowing down. The piece was co-authored by Liz, Seedtag’s Neuro-Contextual AI, and Bao “Rhythm” Bambuson — The Vibe Keeper, our high-energy correspondent who reminds us all tha

Mike Richter
Sep 253 min read


Out of the Ordinary, Into the Box: Strangers No More Changes Venues
Strangers No More has never been ordinary — and this year, it found a new home at The Box. Bold, unpredictable, and alive with energy, the venue mirrored the community it welcomed: strangers becoming friends, connections sparking in every corner, and a night that proved the magic lies not in the expected, but in the extraordinary.

Mike Richter
Sep 252 min read


The State of Mind We Call Unplugged: A Letter From Your Most Observant Friends
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025 This lead editorial was originally published in The Contextual...

Mike Richter
Sep 232 min read


Truth Be Told: Inside the Conversation on Brand Safety and the Future of News @ Cannes Lions 2025
In June during Cannes Lions, we created a space for publishers, technology leaders, and industry experts to gather for an unfiltered...

Mike Richter
Sep 24 min read
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