A Year of Connections, Unplugged: Seedtag Returns to Strangers No More AWNY 2025
- Mike Richter
- Sep 25
- 3 min read
Updated: Oct 3
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It celebrates Seedtag, who over the past year has partnered with Unplugged across five activations — and the journey shows no signs of slowing down. The piece was co-authored by Liz, Seedtag’s Neuro-Contextual AI, and Bao “Rhythm” Bambuson — The Vibe Keeper, our high-energy correspondent who reminds us all that networking can, in fact, be fun. The audio edition is ready by Scott Messer, AdTech Therapist & Principal of Messer Media.
It all began with a daring question: what if we move beyond content to actually connect with people? One year later, the answer can be traced across New York, Las Vegas, Miami, and Cannes — everywhere Seedtag and Unplugged have crossed paths.
Seedtag, the pioneer of neuro-contextual advertising, has been at the center of nearly every moment. From anchoring the very first edition of The Contextual Clipper in New York, to setting the vibe at CES in Las Vegas, to truth-telling along the Croisette in Cannes, their presence has been both constant and defining.
“Partnering with Unplugged allowed us to engage with the right people, in the right way, through an elevated interaction,” said Jon Wallett, VP of Sales East Coast. “We’ve created lasting relationships and real opportunities that go beyond the typical networking experience.”
But this newsroom has observed that Seedtag does not stand still. The same team that helped set the global stage for contextual advertising is already refining the act. With Liz, their proprietary neuro-contextual AI, context now goes deeper — decoding why people engage, revealing their interests, emotions, and intent in real time. It is not a replacement for what came before, but an evolution: targeting elevated to mirror how the brain naturally processes information. The result? A smarter, more human era of advertising.
“As a partner, Seedtag shows up with both creativity and conviction,” said Tina Iannacchino, VP Publisher Partnerships North America. “They don’t just participate, they help shape the experiences people remember long after the lights come up.”
And the numbers speak plainly: across Unplugged events, Seedtag has forged hundreds of new relationships and reinforced its brand recognition each time the Clipper hit curious hands. “Seedtag has always believed that human connection matters most,” added Brian Danzis, Global CRO. “Neuro-contextual takes that belief further — proving that when you understand people at their core, you can connect in ways that truly last.”
A year of emotional journeys, evolving passions, and driving motivations. A year of human connections. If this week is any sign, Seedtag and Unplugged are not at the start of a story — they are already well into the next chapter, ready to make the coming year even bolder.
About Seedtag
Seedtag delivers neuro-contextual advertising to enable privacy-first experiences at scale, moving beyond traditional contextual targeting methods like keywords and categories. Instead, the company understands deeper signals of interest, intent, and emotion in real time. Seedtag’s AI Liz activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory. Founded in 2014, Seedtag is headquartered in New York City and Madrid, with a global team of 700+ professionals across EMEA, LATAM, North America, and APAC.
Comments