The Balcony That Rolls With Real Humans: A Look Inside Strangers No More’s Overhang with Adroll & HUMAN
- Mike Richter
- Sep 28
- 3 min read
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It highlights AdRoll and HUMAN, co-hosts of The Overhang VIP Lounge at Strangers No More on October 7, 2025. The piece was authored by our ever-stylish correspondent, Vivienne St. Feathersworth — The Trendsetter, a flamingo with flair who’s always ahead of the curve and never afraid of a bold idea. The audio edition is read by Priti Ohri, CEO & Co-founder of Advertible.
It is whispered that the finest view at Strangers No More is not from the front row, nor the dance floor, but from the balcony that leans over it all. The Overhang, as it is called, offers the rarest perspective: one where every glance, every introduction, every spark of connection can be observed in full. And this newsroom has it on good authority that what happens on the floor below may not be the only story worth telling.
Consider the hosts. HUMAN, now returning for their third Strangers No More, arrives with the ease of experience. “They know how this goes,” one insider told this newsroom. “They’ve seen strangers become friends often enough to trust it happens every time.” Their presence is steady, familiar — the mark of a guest who never misses the invitation.
AdRoll, by contrast, makes its debut. And what a debut to make, stepping into the most coveted perch of the evening. Some call it bold to start at the top; others suggest it is simply instinct. After all, why work your way up when the best view is available from the first step inside?
This pairing, of course, mirrors the very crowd who will fill the halls of The Box. Some guests are seasoned, carrying memories from nights past. Others will arrive wide-eyed, discovering what Strangers No More truly means for the first time. Together, they will mingle until the distinction blurs — much like HUMAN and AdRoll, one a veteran, one a debutante, both sharing the balcony that watches over all.
When asked what brings HUMAN back, Sarah Acker, SVP, Global Head of Marketing, told this newsroom: “It’s simple — people first. Strangers No More reminds us that integrity and connection go hand in hand. We’re here to celebrate real humans, together.”
Sam Varga, AdRoll’s Head of Global Field Marketing, echoed the sentiment with a debutante’s confidence: “This is why AdRoll is here. We believe memorable experiences are the best way to connect. It’s about people before platforms, every single time.”
HUMAN, for those who follow the industry’s whispers, has built its name on integrity, reminding us always that here we roll with real humans. AdRoll, meanwhile, has a reputation for weaving campaigns seamlessly across every screen and surface, ensuring stories travel far beyond the four walls of any room. One keeps the night true; the other ensures it carries on.
So if you glance upward and catch a smile, a toast, or a whispered conversation, do not be surprised. The Overhang sees everything — and though this newsroom may only share some of what it learns, rest assured, the view from above will always have the last word.
About HUMAN
HUMAN is a leading cybersecurity company committed to protecting the integrity of the digital world. We enable trusted interactions and transactions across the full spectrum of online actors: humans, bots, and AI agents. For more information, please visit www.humansecurity.com.
About Adroll
AdRoll is a connected advertising platform that helps mid-sized brands run full-funnel, AI-powered campaigns across channels. With tools for targeting, optimization, attribution, and account-based marketing through AdRoll ABM, teams drive results faster, all from one place. Learn more at www.adroll.com.
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