Appetites for Precision, Tastes for Connection: Supper Club Debuts at AWNY with Yobi AI

The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025

This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. Hosted by Yobi AI inside Sir Richard’s Loft at the Virgin Hotel, this edition of Supper Club brought leaders together for an evening of conversation, connection, and clarity — where strategy was served as thoughtfully as the meal itself. Authored by 🐰 Percival “Quirk” Rabbitson — The Wildcard, with narration by Erica Fieldman, Co-founder & CMO of Unplugged Collective.

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High above the city, as the sun drops behind Manhattan’s skyline, Sir Richard’s Loft at the Virgin Hotel becomes something else entirely. For one night only, the crown jewel of the tower is remade into an elegant dining room. Warm light pooling through tall windows, velvet corners inviting conversation, a table stretching wide enough to bring strangers close. This is the Supper Club: a gathering meant to pause the rush of Advertising Week, to savor, to connect.

Like the menu itself, Yobi is about refinement. Where others scatter, they sharpen. Their technology looks past surface metrics to uncover who truly matters: the “next best customer” that brands often miss. One week it is driving 500% lift in TV tune-ins, another it is helping a dining chain grow foot traffic by 3.5x, or enabling an agency to cut wasted spend and boost ROAS by 31%. The consistency is the story: precision, scale, and performance worth remembering.

But Yobi does more than serve pre-set plates. Just as Chef Kiran “Kiki” Kim designed this menu for this very evening, balancing flavors and crafting pairings, Yobi builds for each partner. Their models are tailored, tested, and refined to deliver results at scale, without weighing teams down in endless internal operations. The gift is simple: scale without the strain.

As one Yobi leader noted over the evening’s toast: “At Yobi, clarity comes first. Technology only matters if it helps people see what others overlook and act on it.” The point resonates. Just as a dinner reveals itself course by course, so too does a market reveal its opportunities, audience by audience, moment by moment.

When glasses are raised and laughter curls into the air, it is not simply to mark another Supper Club well done. It is to honor a reminder: in an industry too often cluttered by noise, there is a way to find clarity, connection, and performance worth celebrating. And that, this columnist wagers, is the recipe Yobi has brought to the table.

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