The Company We Keep: The Community Partners of Strangers No More AWNY 2025
- Mike Richter
- Sep 28
- 2 min read
The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025
This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It highlights Aditude and VideoAmp, who both served as Community Sponsors of Strangers No More on October 7, 2025. This piece was penned by Percival “Quirk” Rabbitson - The Wild Card, our peculiar rabbit correspondent who zigzags through the night, spotting the details others miss. The audio editions was recorded by Phil Neves, Creative Director at Portrait Media Group.
It is often said the measure of a night lies not only in its spectacle but in the company it keeps. This newsroom agrees. Strangers No More is built upon stage andsong, yes, but it is sustained by the partners who stand beside it — each reminding us that connection is strongest when it is shared.
Aditude is one such name, spoken often with admiration in publisher circles. Their work is less about control for its own sake, and more about trust — transparency where once there were shadows, flexibility where once there were binds. In short, a partner who puts people first, not platforms. As one guest remarked to this newsroom, “They make the complicated feel clear again — which is exactly what community should do.”
Anthony Gonsalves, CRO, Aditude, says: “Community is about giving people the tools to thrive together. That’s as true for publishers as it is for the partners and friends gathered this week.”
And then there is VideoAmp. Though they remain quiet in these pages, their reputation precedes them. They deal in time — how we measure it, how we value it, how attention turns into meaning. And in the world of Strangers No More, where hours stretch long and introductions quickly become friendships, perhaps that is the truest measure of all.
Together, these partners are not background players. They are threads in the fabric of this community, holding it together with care and conviction. In the end, Strangers No More is not about where we gather, but who gathers with us — and the company we keep makes all the difference.
About Aditude
Aditude puts publishers back in control. Our unified ad tech platform delivers transparent header bidding, dynamic flooring, and real-time insights that maximize revenue without the complexity. Choose flexible SaaS or managed revshare partnerships. Take control at aditude.com.
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