Like a Platform, Scaled for the Very First Time: Sigma Software Sings Again at Strangers No More

The Contextual Clipper Special Edition: Unplugged State of Mind, AWNY 2025

This article was originally published in The Contextual Clipper, our on-site newspaper for Unplugged State of Mind, a three-day activation during Advertising Week 2025. It highlights Sigma Software Group, returning for their second year to host the fan-favorite karaoke lounge, Sigma Sings, at Strangers No More on October 7, 2025. The piece was authored by our fire-breathing correspondent, Blaze “Crescendo” Scaleheart — The Visionary, a dragon with bold ideas and lungs built for song. The audio edition is read by David DiAngelo, Founder at Playmaker Sports Media. (and don't forget to scroll down to listen to something extra special)

Like a Platform, Scaled for the Very First TimeDavid DiAngelo

2:28

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Word travels quickly in our circles, and if this newsroom chatter is to be believed, Sigma Software never needs much convincing to pick up a microphone. Some companies claim their stage is the boardroom. Sigma Software insists it might just as well be the karaoke floor.

By daylight, Sigma Software is spoken of as a global leader in custom software development and IT services, with a reputation that stretches across 42 cities and more than a decade of AdTech mastery. Whispers in the industry suggest their fingerprints can be found on some of the sector’s most successful platforms, shepherding projects from pre-launch dreams to headline-making acquisitions. A steady hand, a trusted name, and, as some say, the team everyone dares to call when the stakes are highest.

And when it comes to Unplugged, Sigma Software has proven equally inventive in how they show up. At POSSIBLE, their Sigma Social gathering and Sigma Ink installation turned heads, sparking conversations that lasted long after the doors closed. Their presence was not just noted; it was talked about.

But at Strangers No More, they’ve earned a different reputation. Back for the second edition of Sigma Sings, whispers suggest the team has been quietly preparing to outdo even last year’s anthems. One guest was overheard saying they’d been practicing just to stand a chance at keeping up.

“As a company, we love to show who we are beyond the boardroom,” shared Katherine Tuluzova, CEO of Sigma Software. “Events like this remind us that connection is about joy as much as it is about business.”

That belief is echoed by their colleagues worldwide. “In Canada and beyond, we’ve seen firsthand how music and community bring people closer,” added Hanna Abdel Hamid, Head of Sigma Software Canada. “Partnering with Unplugged gives us a chance to live those values out loud.”

So if you hear the first notes of a ballad drifting through the air, don’t be surprised when it’s Sigma at the mic. And if you’re bold enough to join in, well...this newsroom will be listening closely. Some say those duets become the best stories of all.

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Like A Platform, Scaled for the Very First Time (song)David Diangelo

2:04

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About Sigma Software

As a global leader in custom software development and IT services, Sigma Software has been at the forefront of AdTech for over a decade. With a presence in 19 countries and 42 cities, our team has built a wealth of experience in creating solutions that streamline every aspect of the advertiser journey. From working with publishers and advertisers to intermediary platforms and service providers, our AdTech experts have a deep understanding of the industry and its standards, allowing us to stay ahead of the curve and provide innovative solutions. With a proven track record of success, our AdTech team has helped bring numerous platforms and start-ups to the forefront, from pre-launch to acquisition.