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Cannes Lions 2025

Meet us on the Croisette

Our first time in Cannes was a full sprint. We brought original programming, teamed up on standout partner events, and captured conversations all week long. Here's how it all came together.​​

5

Unforgettable Events

1k+

RSVPs

16

Interviews

TWO ORIGINAL ACTIVATIONS

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TWO PARTNER ACTIVATIONS

ORIGINAL ACTIVATIONS

Truth Be Told

A 3-part experience we produced with Beeler.Tech at the Givsly Hub — built as a deliberate alternative to the chaos of the Croisette.

  • Cannes We Be Honest? brought together 40+ leaders for a salon-style roundtable on brand safety, journalism, and the broken systems behind content monetization. 

  • Context & Cocktails turned the Givsly terrace into a happy hour worth staying for.

  • The Truth Table was an intimate, invite-only dinner with a private chef and deeper conversation.

We teamed up with The Digital Marketer Podcast to bring a little chaos and a lot of honesty to Cannes.

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Over the course of the week, Stefanie Beach and Unplugged’s own Mike Richter hit the Croisette to record 16 unscripted interviews with agency leads, publishers, tech execs, and brand voices — all sharing what’s actually on their minds.

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PARTNER ACTIVATIONS

The biggest Day Zero event at Cannes, Unlisted brought the industry together for a night of music and connection, headlined by Goldfish. We helped drive the momentum behind it, contributing over 40% of total RSVPs. Earlier that evening, our CMO Erica Fieldman took the stage at The Gathering, the VIP dinner before Unlisted.

Cognitiv threw one of the week’s most packed Pride events — and backed it up with a $20,000 donation to The Trevor Project. Our CEO Mike Richter served as MC, keeping things moving and making sure the Croisette got its color back.

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