Cannes Lions 2025
Our first time in Cannes was a full sprint. We brought original programming, teamed up on standout partner events, and captured conversations all week long. Here's how it all came together.
TWO ORIGINAL ACTIVATIONS
TWO PARTNER ACTIVATIONS
ORIGINAL ACTIVATIONS
A 3-part experience we produced with Beeler.Tech at the Givsly Hub — built as a deliberate alternative to the chaos of the Croisette.
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Cannes We Be Honest? brought together 40+ leaders for a salon-style roundtable on brand safety, journalism, and the broken systems behind content monetization.
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Context & Cocktails turned the Givsly terrace into a happy hour worth staying for.
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The Truth Table was an intimate, invite-only dinner with a private chef and deeper conversation.
We teamed up with The Digital Marketer Podcast to bring a little chaos and a lot of honesty to Cannes.
Over the course of the week, Stefanie Beach and Unplugged’s own Mike Richter hit the Croisette to record 16 unscripted interviews with agency leads, publishers, tech execs, and brand voices — all sharing what’s actually on their minds.
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PARTNER ACTIVATIONS
The biggest Day Zero event at Cannes, Unlisted brought the industry together for a night of music and connection, headlined by Goldfish. We helped drive the momentum behind it, contributing over 40% of total RSVPs. Earlier that evening, our CMO Erica Fieldman took the stage at The Gathering, the VIP dinner before Unlisted.
Cognitiv threw one of the week’s most packed Pride events — and backed it up with a $20,000 donation to The Trevor Project. Our CEO Mike Richter served as MC, keeping things moving and making sure the Croisette got its color back.
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