2025 was a year unlike any other for the industry. With AI reshaping workflows, tighter budgets, and teams stretched thin, the pressure to perform at every major event was intense. Yet, amid this chaos, something shifted. Connection became more than a buzzword—it turned into a competitive advantage. And nowhere was that shift more visible than through Unplugged, which grew from a newcomer to an essential presence at the industry’s biggest stages. In 2025, Unplugged sparked a