SEEDTAG UNPLUGGED: MAKING CONNECTIONS THROUGH EXPERIENCE
- Mike Richter
- May 18
- 2 min read

Where context meets experience—and unforgettable moments follow.
At Unplugged Collective, experience is at the heart of everything we do. But behind every unforgettable moment is a maker who brings it to life. That’s why we launched Meet the Makers—a new series spotlighting the partners shaping our most meaningful experiences.
First up: Seedtag, the powerhouse of contextual advertising.
Whether they’re anchoring The Contextual Clipper, setting the vibe at 99 Prince, or belting out ballads at karaoke, Seedtag doesn’t just show up—they shape the moment.

“Partnering with Unplugged allowed us to engage with the right people, in the right way, through an elevated interaction. We’ve created lasting relationships and real opportunities that go beyond the typical networking experience.”— Jake Cameron, Seedtag
💥 Highlights from the Partnership

📍Strangers No More CES
January 2025 · DISCOSHOW, Las Vegas
Hosted the 99 Prince Bar, a moody, disco-era subway speakeasy
Anchored The Contextual Clipper, back for its second edition
Set the vibe at our Supper Club VIP Dinner
Over 500 attendees experienced a truly immersive night

📍Strangers No More AWNY
October 2024 · The Stranger, NYC
Hosted the Newsstand
Distributed the first edition of The Contextual Clipper, filled with guest features, rumors, and sponsor teasers
600+ guests picked up the paper on entry—many came back for seconds

📍AdTech Unplugged: Karaoke Edition
June 2024 · Sid Gold’s, NYC
Helped bring our piano karaoke night to life, making the evening unforgettable for a tight-knit industry crowd→ 120+ ad tech insiders sang, laughed, and connected beyond the usual bar banter

📈 Results: The Seedtag x Unplugged Impact
Across these events, Seedtag achieved:
✅ 100+ new relationships
✅ 120,000+ impressions
✅ Deeper connections
✅ Stronger brand recognition
✅ 1,200+ “Party Patches” distributed
✅ Unforgettable activations

💡 3 Things You Should Know About Seedtag
Context Works Better – They help brands reach people in the right moment, in the right mindset.
Meet LIZ – Their proprietary neural network decodes content, context, attention, and intent.
Privacy-First Performance – Built to scale, without compromising user trust.
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